Program Focus & Objectives

Certification designed to professionalize account management across Ericsson’s global sales organization. The program focused on building trusted advisor relationships, managing complex stakeholder environments, and driving long-term customer value.

Core Curriculum Highlights

• Strategic account planning and governance
• Value-based selling and opportunity development
• Cross-functional collaboration and stakeholder influence
• Structuring and negotiating long-term strategic deals

Key Skills and Takeaways

This certification deepened my ability to manage strategic accounts with a long-term, value-driven mindset—skills that became foundational for my leadership roles in marketing, sales, and commercial strategy.

Links

Program description