Growth & Monetization Leader specialized
in B2B Tech & Enterprise Markets
Trust, Collaboration, and Impact—In their words
Every meaningful path is shaped by the people we walk it with. I’ve found that how others perceive your actions and values speaks louder than any title or role. These voices belong to individuals I’ve had the honor of working alongside—each offering their unique insight into our shared journey.
I have been part of Behdad’s leadership team for two years where, through his leadership, I have grown both professionally and personally. To me Behdad’s management style is based on three key pillars: bold & visionary, co-creative and feedback driven. One of his key strengths as a leader is that he has a clear and bold vision of where to head and how to get there. When road bumps appear (as they do when you have a bold vision 😊) we have been working very closely to co-create the smartest way to find new ways to reach our goal. Finally he has helped me grow as a leader with well thought-through and empathic feedback, either in our day-to-day work or in more structured quarterly sit-downs.
I was part of Behdad’s leadership team at DigitalRoute while he served as CMO, and I can confidently say he exemplifies true leadership. Under his honest guidance, our team of talented individuals became a cohesive unit, each contributing unique strengths and supporting one another as we pursued a shared vision.
Behdad’s strategic insights helped break down organisational silos and ensure operational excellence. He invests in people, encouraging us to push beyond our comfort zones and empowering us to discover our own solutions. Thanks to his mentorship, I grew both professionally and personally.
One of Behdad’s most impactful moves was introducing AI tools to our marketing and sales teams before hype cycle. He encouraged us to experiment and build real capabilities around the tech. In just two years, we achieved incredible results, and it sparked a lasting passion for AI in me.
Fun fact: You often hear about inclusivity and diversity, but working with Behdad gave me a front-row seat to it in action. Our team consisted of 58% women and 42% men, who collectively spoke 19 languages, clear evidence of his commitment to embracing diversity.
I wholeheartedly recommend Behdad to anyone seeking a leader who not only drives results but genuinely cares about the growth, success, and well-being of the team.
Working with Behdad was one of the most impactful experiences of my career. He set a clear vision for what marketing could and should achieve, and he pushed the team—and each of us individually—to meet a high bar. He’s the kind of leader who brings direction, drive, and an insistence on excellence.
I learned a lot during the two-plus years we worked together—about strategic marketing, leading through change, and staying focused on impact. If you’re looking for a leader who brings direction, energy, and a sharp focus on outcomes, Behdad is all of that and more. I’m grateful for the opportunity to have worked with him and wouldn’t hesitate to do so again.
Behdad is sharp and determined, likely to succeed at virtually any endeavor. He leads by example and by deep personal investment which gets people to follow. Having had the opportunity to work with Behdad gave me experiences that has strongly supported my own professional development.
Working with Behdad has been an incredible experience. As a CMO, he brings together strategic marketing expertise and a sharp business development mindset, ideal for companies in growth mode.
What really sets him apart is how he embeds a revenue-focused mindset across the marketing team, turning strategy into measurable impact. He’s a strong communicator, natural collaborator, and connects seamlessly with teams and stakeholders across the board.
Together, we built a full-funnel, AI-enabled pipeline engine from the ground up — combining systems, skills, customer insights, and execution. We integrated ABM, buyer journey mapping, and marketing automation into a model that delivered tangible results. What made it work wasn’t just the vision or the frameworks—it was the daily collaboration: refining as we went, taking qualification calls together, and staying anchored in real customer signals and buying behavior.
With his humour, approachability, and steady support, Behdad fosters a positive, high-performing team culture. A standout leader who leads by example — highly recommended.
I had the good fortune of working with Behdad at Ericsson. Behdad is a versatile marketing professional with an excellent combination of strategic insight and operational execution. He brings a diverse range of knowledge and experience to his work as well as an open-minded, collaborative and approachable style. I have seen Behdad operate across a broad set of situations: he is always well-prepared, brings a comprehensive plan, and successfully leads his teams to achieve results. As a longtime Ericsson executive, he has developed deep domain expertise in mobile and telecom tech as well as B2B marketing. I highly recommend Behdad, and would welcome another opportunity to work with him in the future.