Trust, Collaboration, and Impact — In their words

Working with Behdad has been an incredible experience. As a CMO, he brings together strategic marketing expertise and a sharp business development mindset, ideal for companies in growth mode.

What really sets him apart is how he embeds a revenue-focused mindset across the marketing team, turning strategy into measurable impact. He’s a strong communicator, natural collaborator, and connects seamlessly with teams and stakeholders across the board.

Together, we built a full-funnel, AI-enabled pipeline engine from the ground up — combining systems, skills, customer insights, and execution. We integrated ABM, buyer journey mapping, and marketing automation into a model that delivered tangible results. What made it work wasn’t just the vision or the frameworks—it was the daily collaboration: refining as we went, taking qualification calls together, and staying anchored in real customer signals and buying behavior.

With his humour, approachability, and steady support, Behdad fosters a positive, high-performing team culture. A standout leader who leads by example — highly recommended.

Working with Behdad was one of the most impactful experiences of my career. He set a clear vision for what marketing could and should achieve, and he pushed the team—and each of us individually—to meet a high bar. He’s the kind of leader who brings direction, drive, and an insistence on excellence.

I learned a lot during the two-plus years we worked together—about strategic marketing, leading through change, and staying focused on impact. If you’re looking for a leader who brings direction, energy, and a sharp focus on outcomes, Behdad is all of that and more. I’m grateful for the opportunity to have worked with him and wouldn’t hesitate to do so again.

I had the opportunity to report directly to Behdad during his time as CMO of DigitalRoute. Beyond being a forward-thinking leader focused on building a revenue-driven marketing team, Behdad is an inspirational leader appreciated for his candor and fairness — and his ability to break the ice in meetings with his humor.

I consider him a mentor: always encouraging us as a team to push ourselves, always open to giving feedback and guidance — and asking for it in return. A clear example of this was the bar we set for our content marketing strategy and the podcast platform we built. He continuously pushed for excellence and supported me to deliver. That combination allowed us to build a truly differentiated platform in the B2B SaaS space.

As a business leader, Behdad has a sharp eye for identifying emerging trends and turning them into platforms for engagement and thought leadership. One example was the launch of our company podcast, which he led not just as a host, but as an industry voice. His ability to create meaningful conversations with guests — from customers to industry leaders — helped us position DigitalRoute not just on the map, but as a driver in the space. Beyond his charisma on screen, it was his curiosity, preparation, and instinct for asking the right questions that made the conversations insightful and memorable.

I would not hesitate to recommend him to any position.

I was part of Behdad’s leadership team at DigitalRoute while he served as CMO, and I can confidently say he exemplifies true leadership. Under his honest guidance, our team of talented individuals became a cohesive unit, each contributing unique strengths and supporting one another as we pursued a shared vision.

Behdad’s strategic insights helped break down organisational silos and ensure operational excellence. He invests in people, encouraging us to push beyond our comfort zones and empowering us to discover our own solutions. Thanks to his mentorship, I grew both professionally and personally.

One of Behdad’s most impactful moves was introducing AI tools to our marketing and sales teams before hype cycle. He encouraged us to experiment and build real capabilities around the tech. In just two years, we achieved incredible results, and it sparked a lasting passion for AI in me.

Fun fact: You often hear about inclusivity and diversity, but working with Behdad gave me a front-row seat to it in action. Our team consisted of 58% women and 42% men, who collectively spoke 19 languages, clear evidence of his commitment to embracing diversity.

I wholeheartedly recommend Behdad to anyone seeking a leader who not only drives results but genuinely cares about the growth, success, and well-being of the team.

I have had the pleasure of working with Behdad at DigitalRoute where he served as our Chief Marketing Officer. Behdad is a visionary, result-driven marketing leader who always brings a lot of passion and strategic thinking to the table. He has a deep knowledge and understanding of the software industry and SaaS coupled with being an exceptional leader for his teams. On a personal note I have always appreciated the candor and that you could always turn to Behdad to have an open and straightforward discussion and get input on any topic. Leadership, expertise and passion for marketing makes Behdad stand out but he is also just a great guy to be around.

I was fortunate to have Behdad as my manager and CMO at Ericsson’s division for new businesses and technologies. An emerging business area with great volatility and uncertainty, requiring strong and honest leadership – which is exactly what Behdad stands for. He genuinely cares about his team and makes sure everyone understands the whys, whats and hows behind the business and its needs – empowering us marketers to focus on the right things and audiences for the right reasons. Having Behdad as a colleague or a leader is an opportunity not to be missed.

I highly recommend Behdad as a manager. During my time working under his leadership, he consistently demonstrated a value-driven approach, always prioritizing the team and our professional development.

Behdad’s genuine care for the team and his dedication to creating a positive culture greatly contributed to our collective success. He consistently went above and beyond to support and mentor us, ensuring that we could reach our full potential.

His inspiring guidance and coaching created a collaborative and motivated work environment. Behdad’s commitment to our growth and his dedication to helping us excel truly set him apart. It was a privilege to work with him, and I eagerly look forward to the possibility of collaborating with him again in the future.

I had the good fortune of working with Behdad at Ericsson. Behdad is a versatile marketing professional with an excellent combination of strategic insight and operational execution. He brings a diverse range of knowledge and experience to his work as well as an open-minded, collaborative and approachable style. I have seen Behdad operate across a broad set of situations: he is always well-prepared, brings a comprehensive plan, and successfully leads his teams to achieve results. As a longtime Ericsson executive, he has developed deep domain expertise in mobile and telecom tech as well as B2B marketing. I highly recommend Behdad, and would welcome another opportunity to work with him in the future.

I have been part of Behdad’s leadership team for two years where, through his leadership, I have grown both professionally and personally. To me Behdad’s management style is based on three key pillars: bold & visionary, co-creative and feedback driven. One of his key strengths as a leader is that he has a clear and bold vision of where to head and how to get there. When road bumps appear (as they do when you have a bold vision 😊) we have been working very closely to co-create the smartest way to find new ways to reach our goal. Finally he has helped me grow as a leader with well thought-through and empathic feedback, either in our day-to-day work or in more structured quarterly sit-downs.

Behdad is one of the most driven and effective people I know! He is absolutely brilliant in all his work, at the same time he is a very generous and empathic person! Behdad and I studied together in the MBA and it was an inspiration to see Behdad learning, participating, and engaging in class. Later on, we had the opportunity to work together and Behdad just strikes me as a great and inspirational leader!

I have had the good fortune of getting to know, and working with Behdad on multiple occasions.

A visionary leader with laser focus Behdad always goes the extra mile to explore new ways of doing things and is always keen on inclusion in the discussions to bring in new perspectives and points of view. He always gives 110%. As a seasoned marketer, he’s passionate about transforming marketing’s role into a market making and revenue generating unit with strong emphasis on digital skills, customer centricity, and customer experience.

A unique and admirable ability he has is the mix of depth and width on any topic he focuses on. A humble leader whom always encourages his team members and colleagues whom work with him and always brings a fresh perspective to the conversation.

It’s always a pleasure to work with Behdad, and great learning experience.

Since moving to Sweden 5 years ago I have had the pleasure of working with Behdad on several projects.  On each occasion his superb analytical skills and his ability to lead and inspire a team were on full display.  What’s truly unique about Behdad is his thorough knowledge and pragmatic approach to traditional marketing principles that are inherent in hi-level brand, products and services management which is then coupled by a deep understanding of changing market dynamics brought about by digital disruption and emerging technologies.  As a consultant in the area of Strategy and Marketing myself, I make it a priority to always schedule a call with Behdad whenever I begin on a new project to help me properly align my thinking.

We’ve worked together on several projects and Behdad is one of the best people to have on board for any business transformation journey.

His leadership is inspirational, balanced and focused with a strong business sense. Behdad is where I seek advice on marketing strategy.

Behdad combines excellent digital marketing and organisational leadership skills. I had the pleasure to work with him both in Ericsson and also as a case study team in Executive MBA program. His prompt and systematic approach to addressing strategic problems in a rapidly growing industry makes him an outstanding team player. In addition to his proven strong communication and Telecom/IT, industry experience, his ability to lead and coach team members in an efficient way will make him suitable for managing digital disruption endeavours.

I had the pleasure of working with Behdad during Ericsson Racing Team, Ericsson´s participation in the 2005-06 Volvo Ocean Race where he, as Marketing Director led the global Marketing and Business activation of the campaign. In my role as project manager and later stopover manager we worked closely during both strategic preparation and onsite operations of the race and sponsorship activation. Behdad is an inspirational leader with a unique set of skills, smart, creative, knowledgeable with an impressive work capacity. With an unusual ability to combine his determination and focus with flexibility and social skills he led a varied team of suppliers, agencies, employees and stake holders through the demanding and ever changing reality / characteristics of a 6+ months, 24/7 high-stakes live event. I would not hesitate to recommended him to any position or endeavor he chooses to follow.

Behdad has a unique combination of strategy, organizational leadership and digital marketing. He is able to understand the strategic picture, while executing to drive revenue. In addition, he is an excellent manager with a high EQ. Love working with Behdad! He is one of the best.

Behdad is a fantastic asset in any team. He is smart and has unusual amount of capacity. But more importantly, he is a great team player and a people person. He has great leadership skills, and can step into basically any environment, build relationships, imbue trust, and navigate effectively. He brings plenty of great ideas to the table but is equally determined in following through with execution. Behdad is one of the rare people I’ve met who combines ability to seeing the big picture as well as being the “devils are in the details person”. Usually you see one aspect. He is also a very strong communicator. He has my highest recommendations!

Behdad is sharp and determined, likely to succeed at virtually any endeavor. He leads by example and by deep personal investment which gets people to follow. Having had the opportunity to work with Behdad gave me experiences that has strongly supported my own professional development.

Behdad has won my confidence in working with him on global brand management matters as he has demonstrated strategic leadership qualities and has always live and breathe the essence from core values for which Ericsson advocates – Respect, Professional and Persevere! Most importantly, he does not just think but gets things in action which are challenging when we consider the complex organisations we have here! He is lovely to work with and I thank him for all the guidance he has from global group function for my region work!

Behdad is a great guy – smart, organised, creative and dedicated. He has broad experience and knowledge, and works very well with diverse groups of people. He can be counted on to plan carefully and thoroughly, to mobilise the needed resources, to motivate stakeholders, and to make sure things get done in a timely manner with great results. I worked with Behdad on many projects, both as a his colleague and as his direct report, and I would not hesitate to recommend him for any position.

I don’t hesitate to recommend Behdad – he is an extremely focused, goal oriented professional with a high level of personal integrity. Willing to always go that extra mile. Sharp intellect, good sense of humour, driven – a clear candidate if there is a complex task to manage demanding high level results.

Focus, drive and results are words that comes to mind when writing a few lines about Behdad. Combine this with a business driven, strategic mindset and a very generous personality then you have a person that I would recommend to any team.

I can recommend Behdad Behdad as highly skilled senior professional and leader within the field of Corporate Reputation & Brand Management, covering all aspects from analysis to execution.

Behdad’s outstanding dedication and drive, high level of interpersonal skills & integrity posses him as one of the top talented marketing professionals and colleagues that I have been honoured to work with. Therefore, I would like to give him my absolutely best recommendations!!!

Behdad is a man with an incisive mind. He can cut through the debris and focus on the message, with dramatic precision better than anyone I have ever met. His ability to see how to make a project work more effectively is unique and he still has youth on his side! A valuable member of any marketing team and a generous friend.

Even though I always worked indirectly with Behdad I have always been impressed about his energy, leadership and dedication to work. I would recommend him for anyone seeking a competent and driven leader within marketing.