My Career
Growth & Monetization Leader specialized in B2B Tech & Enterprise Markets.
Intenational CMO with 25 years of expeience in the technology and software industy, with a proven track record of deliveing growth through both organic and M&A initiatives from large enterpises to scale-ups. Led consecutive effots to reposition businesses, launch innovative products, and expand into new markets. Skilled in growing revenue across the full customer lifecycle through upselling, cross-selling, and strategic GTM execution.
Key strenghts
Leveraging a unique blend of strategic vision and hands-on execution, I drive transformative growth by turning insights into action. Here are the core strengths that define my approach to scaling businesses and delivering measurable results.
01
Market and customer insight
Deeply attuned to market dynamics and customer needs, I translate unmet demands into high-impact commercial opportunities. My approach combines empathy with analytics to drive customer-centric growth.
02
Technology and digital acumen
At the forefront of digital transformation, I harness AI and emerging technologies to revolutionize marketing and sales strategies. This tech-driven mindset ensures scalable, future-proof solutions.
03
Data-diven decision-making
Turning complex data into clear, actionable insights, ensuring every strategy is grounded in measurable outcomes. Structured analytics guide my decisions, minimizing risk and maximizing ROI.
04
Strategy and execution
From vision to implementation, I bridge the gap between strategy and results with disciplined change management. My hands-on leadership ensures seamless execution at every stage.
Proven Business Growth Impact
Revenue $2.5B
Unlocking Enterprise Growth Beyond Telecom
Developed and launched Ericsson’s Enterprise Value Proposition and Industry Solutions, monetizing 5G & loT beyond telecom across multiple verticals in mature markets, generating ~$2.5B in net new revenue.
Revenue $18M
Driving New Business Expansion with Digital Innovation
Launched Ericsson Mobile Financial Services, identifying a gap in the market for digital transactions in emerging economies and the unbanked population, generating $18M in net new revenue.
Pipeline $15M
Scaling SaaS Revenue through effective GTM Strategy
Built a $0 to $15M sales pipeline within 18 months for a new SaaS application, targeting new customers with a new cloud based data monetization offering.
Omni-channel GTM Expertise
01
Go-to-Market Leadership
Proven ability in creating eco-systems, joint offerings, and expand channels for direct and in-direct sales (e.g., Intel, Cisco, ABB, SAP).
02
Enterprise Monetization & SaaS GTM
Deep experience in technology, mobile and connectivity, subscription models, data monetization, and cloud-based revenue growth.
03
Transformation & Category Creation
Track record in shifting brands, defining new business models, and scaling GTM for B2B tech.
04
Global Marketing & Expansion
Successfully led diverse, cross-functional teams across Europe, North America, and Asia, effectively navigating and managing complex, high-growth markets.
05
Strong Stakeholder & Partner Management
Effectively aligning marketing, sales, finance, and product teams to create a cohesive strategy that drives significant revenue impact.
In a nutshel
Scaled businesses from zero to 2.5B USD in revenue.
Led comprehensive go-to- market strategies across direct and indirect channels.
Built award-winning global teams known for high performance and innovation (e.g. Red Dot, GSMA awards)
Career Experience
Explore my professional journey and academic background below. Each entry has its own dedicated page with detailed insights into my experience.
Executive Program: Driving Strategic Impact II, Connecting & changing behavior
Columbia Business School
2016
Education
Executive Program: Leadership in Business, Globe Perspectives
Boston University, Questrom School of Business
2013
Education