Board Member at the Swedish Marketing Association
Timeframe
2024 – Present
In Brief
As a board member of the Swedish Marketing Association, I support the organization’s mission to advance the marketing profession in Sweden by bridging the gap between emerging global trends and practical application in the field.
Primary Focus Areas
- Strategic Innovation & Growth – Shaping programs that inspire forward-looking marketing strategies, data-driven thinking, and digital innovation.
- Leadership Development – Empowering current and next-gen marketing leaders through events, content, and knowledge sharing platforms.
- Industry Modernization – Driving conversations that connect AI, automation, sustainability, and modern buyer behavior to everyday marketing practice.
- Community & Network Building – Strengthening Sweden’s marketing ecosystem by fostering peer-to-peer exchange and collaborative learning.
Why It Matters
This role allows me to give back to the profession, contribute to the evolution of marketing in Sweden, and help position the country as a global hub for modern, world-class marketing practices.
Other experience
Executive Program: Driving Strategic Impact II, Connecting & changing behavior
Columbia Business School
2016
Education
Executive Program: Leadership in Business, Globe Perspectives
Boston University, Questrom School of Business
2013
Education