Program Focus & Objectives

This degree combined foundational studies in international business, economics, and marketing with a global perspective. The program emphasized cross-cultural management, business strategy, and economic theory as applied to real-world market dynamics.

Core Curriculum Highlights

• International marketing strategy and consumer behavior
• Micro- and macroeconomics
• Business ethics and global trade
• Marketing research and statistical analysis

Key Skills and Takeaways

This program laid the foundation for my career in global business. It sharpened my analytical thinking, introduced me to customer-centric marketing frameworks, and gave me an early appreciation for the importance of cultural understanding in commercial leadership.

Links

Program description