Program Focus & Objectives

This program, grounded in the research of Professor William Duggan, explored the science behind how breakthrough ideas emerge — blending classical strategy with neuroscience and innovation thinking. The course helps senior leaders move beyond traditional brainstorming by applying structured, research-backed methods to unlock creativity and strategic clarity.

Core Curriculum Highlights

• The Insight Matrix: a structured tool to surface and connect ideas from different domains
• Strategic problem framing and disciplined insight discovery
• Turning intuitive leaps into actionable innovation strategies

Key Skills and Takeaways

This course strengthened my ability to approach complex challenges with fresh perspective and precision. It sharpened how I surface novel solutions, synthesize insights, and drive innovation in ambiguous, high-stakes environments. These capabilities played a key role in shaping the early strategic framing of Ericsson’s enterprise business growth and repositioning work.

Links

Program description and reference statement