IHM Business School
Program
Diploma Program – Sales and Marketing Management
Timeframe
2000
Program Focus & Objectives
This program is designed to develop professionals into strategic, business-oriented leaders in sales and marketing. It emphasizes customer-centric thinking, commercial acumen, and leadership skills necessary to drive profitable growth.
Core Curriculum Highlights
- Customer behavior and buying processes in B2B markets
- Strategic marketing and value-based sales management
- Profitability analysis and business planning
- Leadership, communication, and team motivation
Key Skills and Takeaways
The program gave me a solid commercial foundation—equipping me with the tools to connect customer insights with sales strategy, build strong client relationships, and lead results-driven teams early in my career.
Links
Other experience
Executive Program: Driving Strategic Impact II, Connecting & changing behavior
Columbia Business School
2016
Education
Executive Program: Leadership in Business, Globe Perspectives
Boston University, Questrom School of Business
2013
Education