Northwestern University, Kellogg School of Management
Program
Executive Program – Business Management: Strategy, Marketing and Value Creation
Timeframe
2009
Program Focus & Objectives
This program equips senior executives with the strategies and tools needed to drive competitive advantage and long-term customer value in complex B2B markets. Emphasis is placed on aligning marketing with corporate strategy and managing multistakeholder sales environments.
Core Curriculum Highlights
- Building and executing B2B marketing strategies
- Customer value management and segmentation
- Managing the B2B customer journey, from acquisition to loyalty
- Aligning marketing and sales for organizational impact
Key Skills and Takeaways
The program sharpened my ability to link marketing to commercial outcomes, structure value propositions for complex buyer groups, and lead high-impact marketing organizations. These principles have directly shaped my work in go-to-market transformation and account-based marketing at scale.
Links
Other experience
Executive Program: Driving Strategic Impact II, Connecting & changing behavior
Columbia Business School
2016
Education
Executive Program: Leadership in Business, Globe Perspectives
Boston University, Questrom School of Business
2013
Education